Adam Nelson, 31, works for Workhouse Publicity.
He has a COOL JOB as CEO.

Two words to describe my job — “Adventurous, Outlandish.”

His Gig:
Imagine being in charge of opening the new Virgin Megastore in New York City or promoting Francis Ford Coppola's newest works. Nelson is the CEO and founder of Workhouse Publicity and his job is to promote and publicize some the entertainment industry's biggest stars.

Workhouse Publicity has produced over one hundred domestic/ international publicity campaigns and special events. It is a full-service promotional firm that specializes in the coordination of corporate and celebrity publicity, special events, product and company launches, guerilla marketing, and street promotions.

How Cool is This?:
Recent accomplishments for Workhouse Publicity include Francis Ford Coppola's Festa Macaroni!, Interview Magazine's 30th Anniversary, the launch of, Virgin Megastore Union Square Opening, Galleries Lafayette's 20th Annual Festival De La Mode, Lee Young Hee's US debut at Carnegie Hall, the US Premiere of Little Senegal at Harlem's legendary Apollo Theater. Their clients have included Tim Burton, David LaChapelle, Sean "Puffy" Combs,  Eisnor Interactive, CXA Agency, Micko Agency, CineBlast! Productions, and more.

A Day in the Life of:
There is no typical day for Nelson. He wakes up around 6am, gets to the office and sorts through his emails. At 9am, he has a staff meeting where his employees work on 'Team Pitches." This includes brain storming to gather ideas on how to promote and publicize a current client or event. They create an image for each client including a new biography and press kit, as well as choosing event venues and promotional stunts. Nelson's company is a one-stop shop for anyone who wants to promote an event, celebrity profile or grand opening.

Career Path:
From humble beginnings, Nelson began his firm from a rented kitchen space within Gill Holland's Cineblast Productions. With $16 dollars in the bank and a handful of clients including Debbie Harry, Lennox Lewis, and David LaChapelle, he slowly began to grow his brand eventually taking over the 2000 square foot Soho office. His company now has events produced at Carnegie Hall, Rome's Palazzo delle Esposizioni, and Las Vegas' White House.

However, Nelson's employment path started out far from glamorous. In Junior High, he worked at McDonalds and as a newspaper deliverer. He stuck with jobs like those throughout high school but wised up in college and took advantage of every internship he could. "Almost every job I had started out as an internship," he said. He was heavily involved in the theatre scene during college and worked and volunteered in several different small theatre houses - as well as took part in several stage productions himself. Through acting, he got involved in a small theatre company called Malparte where he worked with actors such as Ethan Hawk. Malparte needed a publicist and Nelson was the man for the job. It was his first stab and public relations work.

From there he held a few different public relations jobs including, Saks Fifth Avenue and a celebrity publicity firm. He eventually acquired enough clients to start his own business and the rest is history!!

High Five:
"You get to see immediate results in this business."

Down Low:
"The misconception of what publicity and promotions are all about."

Words From the Wise:
"Be a good person. The entertainment industry can be difficult to work in."

Undergraduate degree from the University of the Arts in Philadelphia. Theatre degrees from Yale and Oxford.

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