Nelson, 31, works for Workhouse Publicity.
He has a COOL JOB as CEO.
words to describe my job Adventurous, Outlandish.
Imagine being in charge of opening the new Virgin
Megastore in New York City or promoting Francis Ford Coppola's newest
is the CEO and founder of Workhouse Publicity and his job is to
promote and publicize some the entertainment industry's biggest
Publicity has produced over one hundred domestic/ international
publicity campaigns and special events. It is a full-service promotional
firm that specializes in the coordination of corporate and celebrity
special events, product and company launches, guerilla marketing,
and street promotions.
Cool is This?:
Recent accomplishments for Workhouse Publicity include Francis Ford
Coppola's Festa Macaroni!, Interview Magazine's 30th Anniversary,
the launch of Ouryearbook.com, Virgin Megastore Union Square Opening,
Galleries Lafayette's 20th Annual Festival De La Mode, Lee Young
Hee's US debut at Carnegie Hall, the US Premiere of Little Senegal
at Harlem's legendary Apollo Theater. Their clients have included
Tim Burton, David LaChapelle, Sean "Puffy" Combs, Eisnor
Interactive, CXA Agency, Micko Agency, CineBlast! Productions, and
Day in the Life of:
There is no typical day for Nelson. He wakes up around 6am, gets
to the office and sorts through his emails. At 9am, he has a staff
meeting where his employees work on 'Team Pitches." This includes
brain storming to gather ideas on how to promote and publicize a
current client or event. They create an image for each client including
a new biography and press kit, as well as choosing event venues
and promotional stunts. Nelson's company is a one-stop shop for
anyone who wants to promote an event, celebrity profile or grand
From humble beginnings, Nelson began his firm from a rented kitchen
space within Gill Holland's Cineblast Productions. With $16 dollars
in the bank and a handful of clients including Debbie Harry, Lennox
Lewis, and David LaChapelle, he slowly began to grow his brand eventually
taking over the 2000 square foot Soho office. His company now has
events produced at Carnegie Hall, Rome's Palazzo delle Esposizioni,
and Las Vegas' White House.
employment path started out far from glamorous. In Junior High,
he worked at McDonalds and as a newspaper deliverer. He stuck with
jobs like those throughout high school but wised up in college and
took advantage of every internship he could. "Almost every
job I had started out as an internship," he said. He was heavily
involved in the theatre scene during college and worked and volunteered
in several different small theatre houses - as well as took part
in several stage productions himself. Through acting, he got involved
in a small theatre company called Malparte where he worked with
actors such as Ethan Hawk. Malparte needed a publicist and Nelson
was the man for the job. It was his first stab and public relations
From there he
held a few different public relations jobs including, Saks Fifth
Avenue and a celebrity publicity firm. He eventually acquired enough
clients to start his own business and the rest is history!!
"You get to see immediate results in this business."
"The misconception of what publicity and promotions are all
From the Wise:
"Be a good person. The entertainment industry can be difficult
to work in."
Undergraduate degree from the University of the Arts in Philadelphia.
Theatre degrees from Yale and Oxford.